KFC Fryhard Fans
A mobile-first campaign redefining live sport engagement.
KFC set out to elevate the match-day experience for cricket fans by blending the excitement of live sport with the convenience and fun of mobile technology. The mission was to create an engaging, Web AR-powered game that fans could play effortlessly from their phones—without missing a moment of the action.
The goal? Craft a seamless digital experience that kept fans immersed, encouraged interaction with the KFC brand during and beyond the game, and transformed traditional stadium engagement into a mobile-first, reward-driven journey.
To bring the vision to life, we launched Fry-Hard—a mobile Web AR game designed for cricket fans. Accessible via a simple magic link, the game let users collect virtual tokens, unlock prizes, and score exclusive KFC Delivery+ deals—all without leaving the match. Seamlessly blending gameplay with live sport, Fry-Hard created a fun, low-friction experience that kept fans engaged, entertained, and craving more.
The campaign delivered a standout impact—boosting fan engagement and deepening brand connection throughout the cricket season. Thousands of fans participated, seamlessly switching between live action and gameplay without missing a beat. The intuitive Web AR experience drove strong redemption rates for KFC Delivery+ deals, encouraged social sharing, and left a lasting impression on how fans interact with the brand during live events.
Explore Fryhard 2 & 3
