Virtually, anything is possible!

We help brands to virtually engage any audience,
anywhere, at any time.

Welcome to Inner Reality. We are a leading global software provider for virtual customer engagement.

Virtuoso is our revolutionary platform that combines augmented reality (AR) and location-based technologies to connect customers with brands and drive deeper levels of engagement.

How do we do this? Virtuoso enables brands to drop virtual asset tokens (VATs) anywhere in the world, at any time, targeting anyone (even in their own homes).

“Wait, what’s a virtual asset token?” A VAT can be any digital asset assigned any value created to deliver effective, live, virtual engagement. Think redeemable vouchers, prizes, tickets to events, discount codes, free merchandise or collectable and tradeable NFTs.

We can drop branded VATs at events, retail outlets (even those of your competitors!), clubs, in people’s living rooms - in fact, anywhere. With gamification, the experience can be enhanced through vouchers, prizes and tokens that incentivise participants.

If you’re looking to connect with your audience, wherever they may be, we offer a cost-effective and flexible web-based platform that ensures users don’t need to download an app to participate. We’ve worked hard to ensure it really couldn’t be easier.

Specialised solutions

We offer a range of omnichannel virtual marketing solutions, including:

The creation of fully branded, virtual engagement campaigns delivered as web-based experiences (no app necessary)

The opportunity to connect with new and existing consumers in a whole new way

Amazing possibilities with mass-drop NFTs to be collected and traded

Promotion of the campaign through social media, influencer and omnichannel marketing

The provision of valuable data-rich insights, including: who engaged, where, when, how they redeemed, who they shared with and more

A highly cost-effective medium for data collection and eCRM

Projects

Amplifying the reach and experience of millions of brand engagements.

The creative and innovation team at Inner Reality Ltd and Virtual Because Ltd (our sister activation agency) have worked on more than 50% of the world's VAT campaigns. Our extensive experience ensures that all campaigns deliver on marketing objectives, each and every time. Here are just a few examples of projects that the teams at Inner Reality Limited and Virtual Because Ltd have worked on.

The team responsible for IRL have worked on more than 50% of the global VAT campaigns. This extensive experience ensures that all campaigns deliver the marketing objectives set, and more! Featured here are just a few examples of the projects that the team have worked on previously.

Jaffa

An innovative augmented reality experience that gave "Jaffanatics" a chance to win £500 to live out their dreams.

Project Details

Benefit

An innovative Virtual Asset Token campaign brought Benefit Cosmetics' innovative 'They're Real! Magnet' Mascara to life!

Project Details

Temenos

Temenos Cubes launched at a much-anticipated global finance event and it’s going to be even more exciting as we’re hoping to be launching something (or many somethings I should say) that we’ve been working on with Temenos for some time now - Temenos Cubes, a unique virtual platform.

Project Details