We Build Immersive experiences powered by AR, location tech and digital rewards.
Core Offerings
We connect digital and physical worlds through immersive, branded augmented reality experiences powered by smart virtual asset tokens (VATs).
Our no-code, cloud-based platform enables brands to deliver real-time, location-specific AR interactions that drive engagement, loyalty, and sales—anywhere, anytime, at any scale. With world-class performance metrics—50% registration rates, 90%+ gameplay participation, and over 70% redemption—we offer powerful, flexible tools for short-term marketing campaigns or long-term brand loyalty. By combining AR, gamification, geo-location, and web wallets, we help brands evolve and optimize their campaigns dynamically in real time.
Recent Work
Burger King X Pepsi: X Marks the drop
An AR treasure hunt that turned everyday spaces into prize zones—fueling store visits, NFTs, and 250,000+ plays across South Africa.
Saïd Business School: AR Meets Academia
We crafted an immersive AR treasure hunt across Oxford’s campus, transforming orientation into an interactive journey that introduced students to the school’s refreshed brand identity and historic landmarks.
Infobip Shift: Gamifying the Conference Experience
We powered a WhatsApp-based AR quest at Shift 2024—combining chat, geolocation, and duck-hunting gameplay to boost interaction and showcase real-time tech magic.
Sunbet: Betting on Bold with AR
We created a multi-weekend AR hunt across top-tier betting events—using geo-targeted tokens, gamified mechanics, and big-ticket prizes to drive real-world engagement and first-party data capture.
Google Cloud: Turning Pages into Portals
We reimagined the traditional booklet by embedding WebAR triggers into its pages. A simple scan unlocked a 3D animation featuring a virtual keynote, dynamic visuals, and immersive sound
Working with Inner Reality on the Absa Car-aoke campaign was a fantastic experience for us at Playmakers. Their innovative platform allowed us to bring this unique concept to life, delivering a fun and engaging user journey that truly resonated with Absa’s audience.
From the initial digital sign-up to the on-site Car-aoke experience, every step was seamless, enabling us to capture valuable data while keeping participants excited and involved. One of the biggest highlights was how quickly and effectively the IR team adapted the platform to our needs—whether it was fine-tuning the user flow or adding new brand elements, they were always proactive and collaborative.
The result was a fully branded Absa Car-aoke experience that exceeded our expectations, both in terms of engagement and overall impact. We couldn’t have asked for a better tech partner and look forward to working with Inner Reality on future initiatives.
Working with IRL on the Burger King x Pepsi campaign was a fantastic experience. Their innovative tech solutions, especially the use of Augmented Reality, really set the campaign apart and engaged our customers in a new and exciting way. The ability to create geotargeted experiences that blended seamlessly with our brand objectives made a huge impact on our engagement rates.
The platform was incredibly user-friendly for both our team and customers, allowing us to offer unique, interactive experiences that were a major hit. We were impressed with how easy it was to collect meaningful customer data without compromising the experience. IRL was highly responsive and adapted quickly to any changes, which made the whole process smooth and efficient.
Overall, it was a pleasure working with their team, and we look forward to future collaborations!
Partnering with Inner Reality for the Shift Conference campaign was a fantastic experience. Their AR-powered platform brought a fresh, interactive element to the conference that truly resonated with attendees. The ability to create personalised, gamified experiences—accessible without needing to download an app but rather through WhatsApp—was key.
The interactive campaign, combined with the digital rewards, created an excellent incentive for attendees to not only visit our booth but also interact with our partners in a meaningful way. The seamless registration process and data collection allowed us to capture valuable attendee information while offering an enjoyable experience for them.
What stood out the most was the flexibility of Inner Reality's platform. Their technology integrated perfectly with our overall strategy, and the ease of customisation allowed us to align the experience with Infobip’s branding and messaging.
The team was professional, responsive, and always ready to go the extra mile to ensure our campaign's success. Their tech made a notable impact on how we engaged with our audience during the event, and we look forward to future collaborations.
Working with Inner Reality on our recent consumer promotions has brought an exciting new angle to our campaigns. Their innovative platform meant we could offer immersive experiences that captured the attention of our audience and kept them engaged from start to finish.
We have been fortunate enough to work with a team that has proven themselves dedicated and adaptable to anything we could throw at them. Whether it was adjusting to timeframes, updating the user flow or just being available for a conversation, the Inner Reality team was there to assist.
The Inner Reality team really know how to get the best out of their platform, from smooth registration to prize redemption, the entire user journey was carefully crafted to maximize engagement and collect valuable data. We couldn’t have asked for a better tech partner, and we look forward to working with them again in the future.
Working with Inner Reality on the Absa Car-aoke campaign was an incredible experience for us at Playmakers. Their platform brought our vision to life, creating a unique, engaging journey for participants that truly showcased Absa’s brand.
From digital sign-up to the on-site Car-aoke fun, every stage flowed seamlessly, allowing us to gather valuable insights while keeping participants excited and involved. One of the standout aspects was how readily the IR team customized the platform to our needs—whether it was refining the user experience or incorporating new branding elements, they were always proactive and collaborative.
The outcome was a fully branded Car-aoke experience that not only met but surpassed our expectations in terms of engagement and impact. We’re grateful for Inner Reality’s dedication and look forward to partnering with them again on future campaigns!
Working with Inner Reality on the Sappi Verve campaign was a standout experience. Their creative approach brought a fresh and engaging edge to the internal product education process, transforming what’s often a routine task into something genuinely exciting.
The use of AR, gamified learning, and real-world rewards helped boost engagement in a meaningful way. The IRL team worked closely with us throughout, always open to feedback and quick to find smart solutions when needed.
It was a true team effort, and their professionalism and collaborative energy made a big impact. I’d be happy to work with them again on future campaigns!
It was a pleasure collaborating with Inner Reality on a significant project of ours, which was delivered successfully and met all intended objectives. I would like to extend my sincere appreciation to Pete for his professionalism & adaptability in accommodating the dynamic nature of our industry. The successful launch of our AR Book would not have been possible without the expertise and dedication of the Inner Reality team.
Partnering with Inner Reality on the Sappi Verve campaign was a seamless and creatively energizing experience. They brought innovative ideas to the table—particularly with AR and gamification—that elevated the campaign beyond traditional training formats.
The result was a truly engaging, high-impact internal experience that resonated with Sappi’s team and aligned beautifully with the refreshed brand direction.
Throughout the process, the IRL team was responsive, proactive, and solution-oriented. Their ability to collaborate effectively across agency and client made a real difference in the project’s success. Looking forward to working with them again soon!
Working with Inner Reality on the Sappi Verve training experience was a refreshing and rewarding process. The team brought creative, tech-driven thinking that transformed what could have been a traditional training exercise into something genuinely fun and engaging.
The use of AR and gamification helped us capture our team’s attention and drive strong, sustained participation over six weeks. From the easy registration process to the interactive quizzes and real-world rewards, the campaign was designed to both educate and excite—and it delivered on both fronts.
What stood out most was the IRL team’s collaborative spirit, attention to detail, and problem-solving. Their approach made a real difference in bringing our brand to life internally. We’re thrilled with the results and look forward to future collaborations!
Awards
