Define.
Klipdrift aimed to augment the South African Sevens World Cup Rugby experience by launching an interactive metaverse where fans could connect with both the brand and the event in a groundbreaking way. The goal was to design a campaign that merged sports passion and digital innovation, creating an experience that went far beyond typical fan engagement.
By offering thousands of prizes and unique NFTs, Klipdrift sought to reward fans for their love of rugby while inviting them into a new digital space. This campaign underscored Klipdrift’s commitment to innovation, positioning the brand at the forefront of immersive fan experiences.
Ultimately, Klipdrift’s vision was to build a memorable, tech-driven event that resonated with the audience and strengthened brand loyalty through an unforgettable mix of sports and digital engagement.
Design.
To bring Klipdrift’s vision to life, we developed a bespoke web app supported by custom APIs, creating a digital metaverse. Within this interactive space, users could explore, interact, and collect virtual items and unique NFTs, each element enhancing their overall connection to the event.
The design prioritised accessibility, ensuring that fans of all backgrounds could seamlessly access and engage with the campaign from their mobile devices. By combining sports passion with digital innovation in this metaverse, Klipdrift allowed fans to immerse themselves fully in the excitement of World Cup Rugby, blending the traditional viewing experience with a modern, engaging twist that enriched the brand’s presence in a memorable way.
Deliver.
The Klipdrift metaverse was a standout success, proving how innovative solutions can transform traditional fan engagement. Fans eagerly joined the virtual experience, interacting with virtual items, with an impressive 70% of all items claimed and a 100% redemption rate for the NFTs, highlighting the campaign’s resonance with audiences.
By combining the excitement of a major sporting event with the allure of digital interaction, Klipdrift turned passive viewers into active participants, creating a vibrant new level of engagement. The metaverse campaign’s success underscored how sports passion and digital innovation can enhance audience connections, solidifying Klipdrift’s role as an innovative brand.
This campaign not only created buzz but also set a benchmark for how technology and tradition can unite to create powerful fan experiences.
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