Augmented Reality for Education at Oxford Saïd Business School

Oxford Saïd Business School wanted to unveil its new brand identity while reimagining orientation for students and staff.

The goal? Turn passive introductions into active discovery, creating excitement, driving campus exploration, and embedding brand understanding in a more meaningful, memorable way.

The Approach:

We partnered with Saïd to launch an augmented reality for education experience: an AR treasure hunt titled “Impact from Within.” This immersive activation transformed student orientation with AR, guiding participants around campus using mobile technology, and rewarding them for collecting branded 3D tokens at historic buildings, academic hubs, and cultural landmarks.

How AR Gamification in Education Created Impact

Each virtual token unlocked:

Location-based stories tied to the school’s legacy
Branded prizes and exclusive digital content
A deeper connection to the revitalised Saïd brand

The activation showcased how AR gamification in education can make orientation interactive and memorable. Entirely mobile and browser-based (no app required augmented reality), the experience engaged participants through a live map, smart geotargeting, and a digital rewards wallet. This approach exemplified geo-location AR campus exploration, encouraging repeat visits and meaningful connections.

The Results?

Strong, repeated engagement across the six-week period
Multiple replays and revisits to iconic campus landmarks
High registration rates and widespread positive sentiment
Feedback praising the blend of tradition, technology, and function

Moving Forward

The Oxford Saïd AR orientation shows how augmented reality for education can set a model for global adoption. By blending heritage-rich spaces with gamified exploration, the project illustrates how AR gamification in education, and geo-location AR campus exploration can boost engagement and shape the future of campus experiences.