Sappi Verve Gamified Employee Training Experience
Sappi set out to launch a gamified employee training experience to support the rebrand of its Verve product line. The goal was to move beyond passive learning methods, increase engagement and ensure employees retained key information across a global workforce.
Our Approach
We designed a six-week gamified learning journey that transformed training into an interactive, reward-driven experience. Instead of static content, employees engaged through short-form learning, quizzes and interactive challenges.
Daily touchpoints encouraged consistent participation, while gamified mechanics such as rewards and progression created a strong incentive to return. This approach reinforced learning over time, improving knowledge retention and building a deeper connection to the Verve brand.
By combining gamification with structured learning, the experience turned training into an ongoing engagement loop rather than a one-time activity.
The first experience was a tap-to-win AR game where users unlocked instant rewards through a simple interaction. This gamified mechanic encouraged repeat play and ongoing participation, reinforcing engagement and building a habit around the campaign.
The second experience connected radio with digital participation. Listeners were invited to sign up and take part in a live, on-air competition, creating a strong link between broadcast engagement and digital data capture.
How It Worked
The experience was delivered through a mobile-first platform, accessible via a simple link and distributed across internal communication channels.
Employees progressed through bite-sized content, completed quizzes and unlocked rewards based on performance. Virtual assets and achievements were tracked in a digital wallet, giving users visibility into their progress and encouraging continued participation.
By combining gamification, rewards and performance tracking, the platform created a measurable learning experience that kept employees engaged over the full six-week period.
8000 Virtual Tokens Collected
245% Above Engagement KPI
Improved Training Engagement
Madelaine fourie
“The use of AR and gamification helped us capture our team’s attention and drive strong, sustained participation over six weeks.”
GM Marketing, Sappi
Aviva Marock
“Their creative approach brought a fresh and engaging edge to the internal product education process, transforming what’s often a routine task into something genuinely exciting.”
Director, Pump Advertising
Gary Mcbirnie
“They brought innovative ideas to the table, particularly with AR and gamification, that elevated the campaign beyond traditional training formats.”
Partner, Pump Advertising