Augmented Reality Betting Campaign: Lotto247’s Vault247
Lotto247 wanted to go beyond traditional online draws. The goal was to design an augmented reality betting campaign that brought prizes into the real world while keeping players engaged day after day. They needed an innovative experience that merged immersive AR, gamification, and real-world rewards.
The Approach:
We built Vault247, a free AR-powered mobile game that transformed phones into key-finding tools. Players scanned their surroundings to uncover hidden keys, each offering a chance to unlock the Vault and claim rewards.
Every key was stored in a digital wallet, keeping the prize tied to the player. To boost organic reach, sharing the game unlocked bonus entries, a mechanic that fuelled word-of-mouth and repeat visits. The design combined AR gamification campaigns with seamless playability, requiring no downloads and ensuring accessibility across markets.
The Results
The campaign turned daily environments into playgrounds, proving the impact of immersive AR experiences in betting. Lotto247 saw:
Increased engagement and repeat gameplay
Strong social sharing and community buzz
Daily traffic uplift driven by gamified mechanics
Expanded first-party data collection through AR
Vault247 delivered a gamified betting marketing campaign that connected online betting with real-world interactivity. The campaign demonstrated how augmented reality in betting can unlock new engagement models and long-term loyalty.
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