Our Approach

We designed a gamified AR Easter egg hunt that transformed Pick n Pay stores into interactive environments, showing how AR in retail can drive engagement and conversion.

Virtual eggs were placed using geolocation across stores nationwide, encouraging shoppers to explore, discover and participate in a playful in-store experience.

By combining gamification with real-world rewards, the campaign turned a familiar seasonal moment into an engaging retail activation. Shoppers were incentivised to spend more time in-store, interact with their surroundings and return for more opportunities to win.

How It Worked

The experience was delivered through a web-based AR game, accessible via a simple link and requiring no app download. This allowed the campaign to be easily distributed across multiple communication channels, including digital campaigns, social media and in-store touchpoints.

Using their mobile devices, shoppers scanned their surroundings to discover hidden virtual eggs. Each egg unlocked digital surprises and real-world rewards, creating a seamless connection between gameplay and in-store incentives.

With a large national prize pool, the campaign encouraged participation at scale, while also driving social sharing as families engaged and shared their experience online.

The campaign also captured valuable first-party data, enabling Pick n Pay to build future loyalty campaigns and continue engaging customers beyond the initial activation.