AR Event Marketing: JPS Quest
Imperial Tobacco’s JPS brand needed a way to energise a high-paced, four-hour conference in Hamburg. With 600–800 attendees and limited time, the goal was to cut through the noise, spark real engagement, and make the brand stand out. Traditional booth tactics or long presentations were not an option. Instead, the challenge called for an interactive approach that would work instantly and keep participants excited.
The Approach:
We designed the JPS Quest, a gamified AR experience built around real-time interaction. Guests registered through a streamlined mobile onboarding process and used their phones to collect virtual assets across the conference space. The campaign ran in two phases.
Phase 1: Fast-moving rewards like JPS-branded merchandise to drive quick adoption.
Phase 2: An exclusive prize draw during the evening celebration to keep energy high.
The entire journey—registration, token collection, and prize redemption—was powered by Inner Reality’s seamless platform. By combining AR event marketing with gamification, the activation kept attendees engaged from start to finish.
The Results:
300+ registrations, with 75% of attendees engaged
77% web-to-registration conversion rate
253 digital assets collected, leading to 230 prizes won
83 redemptions during the event celebration
This AR event marketing campaign proved how interactive technology can transform a traditional conference into a high-energy brand experience, driving participation and delivering measurable results.
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