Infobip Shift Gamified Event Marketing Campaign
Infobip set out to launch a gamified event marketing campaign at Shift Conference, one of Europe’s largest developer events. The goal was to showcase their WhatsApp chatbot technology while creating an interactive experience that would capture attention, drive participation and build deeper attendee engagement.
Our Approach
We built a gamified, geolocation-based AR hunt powered by a WhatsApp chatbot, turning the event into an interactive experience. Attendees entered through a conversational chatbot flow, seamlessly transitioning into gameplay.
Participants explored the venue to collect virtual assets, encouraging movement across the event space and increasing exposure to key areas and sponsor touchpoints. This gamified mechanic drove repeat interaction, while rewards incentivised participation and reinforced attendee engagement.
By combining chatbots, gamification and geolocation, the experience transformed a large-scale conference into a connected, interactive journey while capturing valuable first-party data.
How It Worked
The experience was delivered through a mobile-first journey, starting in WhatsApp and transitioning into a web-based AR experience, with no app download required. This allowed for seamless distribution across event communication channels.
Attendees were automatically registered via the chatbot and guided into a geofenced AR hunt within the venue. Players collected virtual tokens, tracked in a digital wallet, and unlocked rewards as they progressed.
By combining conversational entry, gamification and real-world exploration, the campaign guided attendees through the event while capturing engagement data and creating a memorable, reward-driven experience.
High Fan Participation
Strong Reward Redemption
First-party Data Captured
Kristijan Opačak
AI Digital Customer Success Associate
“Partnering with Inner Reality for the Shift Conference campaign was a fantastic experience. Their AR-powered platform brought a fresh, interactive element to the conference that truly resonated with attendees. The ability to create personalised, gamified experiences—accessible without needing to download an app but rather through WhatsApp—was key.
The interactive campaign, combined with the digital rewards, created an excellent incentive for attendees to not only visit our booth but also interact with our partners in a meaningful way. The seamless registration process and data collection allowed us to capture valuable attendee information while offering an enjoyable experience for them.
What stood out the most was the flexibility of Inner Reality’s platform. Their technology integrated perfectly with our overall strategy, and the ease of customisation allowed us to align the experience with Infobip’s branding and messaging.
The team was professional, responsive, and always ready to go the extra mile to ensure our campaign’s success. Their tech made a notable impact on how we engaged with our audience during the event, and we look forward to future collaborations.”