Unlock Summer with Jackpot City: A Nationwide Digital Activation
Jackpot City wanted to Unlock Summer with a campaign that delivered two things:
energised participation across South Africa and a frictionless way for people to win rewards.
The mission was straightforward. Build an experience that invites everyone into the season, sparks playful engagement and grows first-party data in the process.
The Experience
To level up their summer push, we built two experiences for Jackpot City.
1. The National AR Prize Experience
The hero mechanic is a web-based augmented reality experience designed for simplicity and repeat play.
Users tap the campaign link, complete a quick sign-up and their phone camera opens to launch the augmented reality experience. A branded Jackpot City umbrella appears in their space, and a single tap on it unlocks a summer reward ready to claim.
2. The HOT102.7 Summer Competition
The second activation is a streamlined digital sign-up experience created specifically for HOT102.7’s on-air summer giveaway.
This activation focused on data capture and audience insights.
Listeners land on a dedicated sign-up page where they enter their name, email and mobile number to take part.
They then tune in to the station’s summer programming, where a wheel is spun live on air to reveal the winner of the day.
This mechanic creates a tight bridge between radio, digital interaction and reward moments while supporting the overarching Unlock Summer with Jackpot City campaign.
Results
The campaign is live with strong nationwide traction across both experiences.
Key early outcomes:
• High engagement and repeat plays inside the AR experience as users tap to unlock summer rewards.
• Significant first-party data growth, collected seamlessly through the radio sign-up flow.
• HOT102.7 now has audience insights they’ve never had before, including verified names, email addresses and mobile numbers. This gives the station a clearer picture of who their listeners actually are, something traditional radio formats rarely provide.
• A cohesive brand moment across digital and broadcast.
Explore the live experience here:
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