Infobip: Augmented Reality Event Engagement
Infobip wanted to capture the attention of event attendees and create a memorable, exciting experience that demonstrated the power of conversational AI.
The aim was to introduce Infobip’s new Augmentation platform — a branded web app enabling a geolocated augmented reality experience for partners and customers to explore at the Saudi Retail Show.
The Approach
We developed a web-based AR platform, accessible instantly through any mobile browser.
Using geo-targeted AR triggers, attendees explored three interactive 3D objects representing Infobip’s communication channels (WhatsApp, SMS, and Email) each designed to drive engagement and direct participants to the Infobip stand.
Key deliverables included:
A custom branded web app built and configured for the Saudi Retail Show
3D AR object creation representing Infobip’s core communication ecosystem
WhatsApp registration integration for real-time authentication
Post-event insights and analytics to inform future activations
The Results
Infobip successfully introduced the Augmentation platform to partners and clients, demonstrating how AR and conversational AI can merge to create meaningful, immersive brand interactions.
The activation captured attention, encouraged participation, and reinforced Infobip’s position as an innovator in AI-driven communication.
It proved how web-based AR can transform static demos into interactive, memorable brand experiences, setting a foundation for future global deployments.
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