KFC Fryhard Fans 2.0

Leveling Up Loyalty with Fryhard Fans 2.0

KFC South Africa wanted to reignite excitement for its delivery service and build on the success of the original Fryhard Fans campaign. The goal was to boost engagement, reward fans in real time, and capture valuable first-party data—all while celebrating South Africa’s cricket culture in an innovative way.

We delivered Fryhard Fans 2.0: a five-day mobile-first AR experience designed to supercharge national cricket fandom and fast-food loyalty.

Here’s how it worked:

Users pre-registered on a custom campaign site (kfc.viviewer.com) and opted into gameplay.
Over 40,000 geo-dropped Virtual Asset Tokens (VATs) appeared nationwide, represented in AR as floating KFC buckets.
Each user had two daily chances to collect and “play” a VAT. Gameplay was cricket-themed—players had to time their taps perfectly in a bowler-batsman scenario to win a prize.
Prizes ranged from discounts (R10–R50) to full 9-piece chicken buckets, with 3,000 prizes available in total.
The campaign extended past gameplay with a redemption period—maximising traffic, interaction, and time in-app.

Over 40,000 AR tokens dropped, driving mass engagement.

Thousands of prizes claimed, including full meal redemptions.

High opt-in rates supported KFC’s data acquisition goals.

Boosted awareness through social sharing and Proteas team integration.