Immersive Marketing for Sports Events: Kliprfit Rugby Sevens Experience
Klipdrift set out to explore immersive marketing for sports events during the South African Sevens Rugby World Cup.
Their goal was to move beyond standard sponsorships and deliver an activation that brought rugby fans closer to the brand in a fresh, tech-driven way. The challenge was clear: create an experience that connected passion for rugby with digital innovation, while also rewarding loyalty and boosting brand impact.
The Approach:
We developed a custom web-based platform built specifically for fan engagement. The mobile-first design ensured accessibility on any device, allowing fans to enter a branded digital rugby world with no app downloads required. Within the platform, users could explore interactive content, connect with the Klipdrift brand, and collect virtual assets that unlocked prizes in real time.
To strengthen immersion, the platform blended entertainment with intuitive user flows. Fans navigated digital spaces tied to rugby themes, clicked into interactive brand moments, and earned rewards instantly. This seamless journey kept users engaged both online and in the stadium, showing how immersive marketing for sports events can integrate into live occasions without disrupting the action.
The Results
70% of virtual assets claimed
100% of Klipdrift collectibles redeemed
Significant engagement uplift across the event weekend
Strengthened brand affinity with rugby fans through innovative digital interaction
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