Klipdrift Gamified Sports Marketing Campaign
Klipdrift set out to launch a gamified sports marketing campaign during the Rugby Sevens World Cup, aiming to move beyond traditional sponsorships and create a more engaging way to connect with fans. The goal was to drive participation, reward loyalty and strengthen brand affinity through an interactive digital experience.
Our Approach
We built a gamified, web-based platform that transformed the live rugby event into an interactive fan experience. Fans could explore a branded digital environment, collect virtual assets and unlock rewards in real time.
This gamified approach encouraged active participation throughout the event, turning passive spectators into engaged participants. By introducing collectible rewards and progression mechanics, the campaign reinforced fan loyalty and kept users returning to interact with the brand.
How It Worked
The experience was delivered through a mobile-first platform, accessible via a simple link and requiring no app download. Distributed across stadium and digital channels, fans entered a branded digital rugby world where they discovered geolocated virtual assets, interacted with content and unlocked rewards in real time.
By combining gamification, geolocation and rewards, the campaign seamlessly connected digital interaction with the live event, driving engagement without disrupting the match.
70% assets claimed
100% rewards redeemed
Strong event engagement
