Our Approach

We evolved the experience with a spin-to-win mechanic that allowed fans to instantly unlock rewards, turning participation into a rewarding, game-like experience.

To deepen engagement, we introduced real-time triggers that connected gameplay directly to live match moments. When key events happened in the game, fans had the opportunity to unlock enhanced rewards, reinforcing excitement and encouraging repeat interaction.

This reward-driven approach ensured fans were continuously incentivised to return, creating a strong loyalty loop built around gameplay, rewards and live sport.

How it Worked

The experience was delivered through a mobile-first, web-based platform, accessible via a simple link with no app download required. Fans could participate both in-stadium and remotely, making the campaign scalable across multiple communication channels.

Users engaged with a spin-to-win mechanic to unlock prizes, while geolocation enabled in-stadium participation through virtual asset drops. Real-time match triggers enhanced the experience, linking gameplay to live cricket moments.

By combining gamification, geolocation and real-time rewards, the campaign created a highly engaging experience that rewarded fans instantly while capturing valuable first-party data for future loyalty and marketing initiatives.