Augmented Reality Betting Campaign: Sunbet

Sunbet wanted to stand out in a crowded betting industry where traditional ads were no longer enough. The brand needed an activation that would connect directly with audiences, boost engagement at live events, and capture valuable first-party data. The goal was clear: create a betting campaign that blended entertainment, innovation, and measurable results.

The Approach:

We developed the Sunbet Virtual Hunt, an augmented reality betting campaign that brought gamification into the real world. Using a web-based AR platform, players could scan their surroundings at Sunbet-sponsored events to uncover virtual assets. Each asset unlocked spins on a digital slot machine, giving users the chance to win free bets, branded prizes, and even a BMW.

The campaign combined geo-targeting, AR gamification, and a digital wallet system to track assets and prizes seamlessly. Because no app was required, onboarding was instant and accessible to all attendees. This interactive format didn’t just entertain, it showcased how immersive AR experiences can transform the betting industry.

The Results

10% of all aware users travelled to Sunbet Time Square Casino to take part
Thousands played, spun, and won across three high-profile weekends
Expanded Sunbet’s user base and strengthened brand loyalty
Reinforced Sunbet’s innovative edge in mixed reality marketing campaigns
Captured valuable first-party data collection through AR

Try It For Yourself:

Working with Inner Reality on our recent consumer promotions has brought an exciting new angle to our campaigns. Their innovative platform meant we could offer immersive experiences that captured the attention of our audience and kept them engaged from start to finish. We have been fortunate enough to work with a team that has proven themselves dedicated and adaptable to anything we could throw at them. Whether it was adjusting to timeframes, updating the user flow or just being available for a conversation, the Inner Reality team was there to assist. The Inner Reality team really know how to get the best out of their platform, from smooth registration to prize redemption, the entire user journey was carefully crafted to maximize engagement and collect valuable data. We couldn’t have asked for a better tech partner, and we look forward to working with them again in the future.