Our Approach

We designed a gamified campaign built around two core experiences: a web-based reward mechanic and a radio-led competition. Both were created to maximise participation, encourage repeat engagement and capture user data.

The first experience was a tap-to-win AR game where users unlocked instant rewards through a simple interaction. This gamified mechanic encouraged repeat play and ongoing participation, reinforcing engagement and building a habit around the campaign.

The second experience connected radio with digital participation. Listeners were invited to sign up and take part in a live, on-air competition, creating a strong link between broadcast engagement and digital data capture.

How It Worked

The campaign was delivered through a mobile-first journey, accessible via a simple link and distributed across multiple communication channels, including radio, digital and social.

In the AR experience, users tapped into a branded interaction to unlock rewards instantly, encouraging repeat engagement.

In parallel, the radio activation directed listeners to a sign-up flow where they entered their details and tuned in for live prize draws. This created a seamless bridge between on-air moments and digital participation.

By combining gamification, rewards and multi-channel distribution, the campaign transformed passive audiences into active participants while capturing high-quality first-party data for future marketing and loyalty initiatives.