Gamified Marketing Case Studies

Explore real-world gamified marketing campaigns that drive engagement through games, quizzes, chatbots and interactive experiences.

Retail & Shopper engagement

Campaigns focused on retail promotions, product discovery, and shopper engagement.

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Burger King X Pepsi

A geo-targeted AR treasure hunt that drove over 250,000 plays and fuelled nationwide store visits.

 

Pick n Pay

An in-store AR egg hunt that transformed the shopping trip into a digital adventure, boosting customer dwell time with real-world prizes.

Absa x Cars.co.za

A geo-fenced AR hunt that transformed a shopping mall into an interactive showroom, rewarding shoppers with instant prizes.

Absa X Cars.co .za Car-aoke

A gamified TikTok campaign where audiences chose a song and recorded karaoke videos for a chance to win prizes, promoting vehicle test drives.

Sport & Fan engagement

Campaigns tied to sports audiences, fan participation and sponsorship activations. 

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KFC

A gamified cricket campaign where fans played an AR-powered game to drop virtual buckets and unlock real-time rewards during the series.

KFC 2

A gamified cricket campaign featuring a custom-built Stick Cricket game where fans competed in skill-based challenges to win prizes and bragging rights.

KFC 3

A gamified cricket campaign where fans spun a spin-to-win mechanic to unlock prizes triggered by live match moments.

Klipdrift

A digital fan hub that transformed a simple sponsorship into an immersive rugby world, boosting brand engagement both in-stadium and online.

Promotional Campaigns

Gamified marketing campaigns designed to drive engagement, participation and reward unlocks.

Jack Pot City

A gamified on-air radio campaign where listeners played an interactive game for a chance to win prizes while registering to participate.

Sunbet

A geo-targeted AR hunt that used gamification across live betting events to drive real-world engagement and capture valuable first-party data.

Lotto 247

A location-based AR game that transformed city streets into a daily treasure hunt, rewarding players for finding virtual keys in the real world. 

Events & Live Activations

Experiences designed for conferences, exhibitions, festivals and live brand events.

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Infobip Shift

A conversational AR game inside WhatsApp that transformed the event experience with geo-targeted challenges.

Africa Tech Festival

A scan-to-win AR competition that transformed a standard exhibition booth into a major engagement hub, driving constant foot traffic and capturing over 100 qualified leads.

ODD Company

A gamified festival activation where attendees followed a virtual hunt to discover brand experiences and unlock rewards.

Saudi retail show

A gamified WhatsApp chatbot campaign that invited event visitors to complete interactive challenges and unlock rewards at the Infobip stand.

Imperial Tobacco 

A gamified event campaign where participants completed interactive challenges to unlock rewards and engage with the JPS brand.

Education & Training Experiences

Campaigns designed to make learning, onboarding and internal communication more engaging through interactive and gamified experiences.

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Sappi Verve

A six-week gamified learning journey that transformed passive employee training into an interactive mobile quest, boosting engagement and knowledge retention.

Saïd Business School 

A campus-wide AR tour that transformed student onboarding into a gamified discovery journey, fostering deeper connections from day one.

Google Cloud

An interactive booklet that transformed traditional pages into an immersive experience, unlocking a 3D keynote and dynamic visuals with a simple scan