Animated illustration of South Africa’s landmarks and culture, designed for augmented reality print marketing campaign by a leading cloud hyperscaler.

Augmented Reality Print Marketing

A global cloud hyperscaler wanted to mark the launch of its new infrastructure in South Africa with impact. Traditional print could not deliver the innovation message the brand needed. The challenge was to merge the physical presence of print with digital storytelling. The solution? Use augmented reality print marketing to engage audiences, spark emotional connections, and showcase innovation in a memorable way.

The Approach:

We designed an elegant printed booklet embedded with WebAR triggers. With no app required, users simply scanned the pages to unlock a layered augmented reality experience. Each interaction transformed the static booklet into an immersive journey that combined storytelling, interactivity, and digital creativity.

This activation demonstrated the power of augmented reality print marketing, turning a traditional asset into a dynamic, measurable tool that extended far beyond the page.

Smartphone showing AR penguins on a beach with a newspaper background, representing Cloud Hyperscaler augmented reality case study.

The Results

  • Longer interaction times per booklet

  • A stronger perception of the brand as an innovation leader

  • Highly shareable AR moments across teams and public audiences

  • A static print asset reimagined into a smart, interactive channel

Why It Matters

The project proved that augmented reality print marketing can do more than add novelty. It can breathe new life into print, amplify brand storytelling, and deliver measurable impact. For a global cloud hyperscaler, it was the perfect way to align traditional assets with a future-facing brand narrative.

Read more about how AR elevates print into immersive portals >>

Tatenda Mutano
Tatenda MutanoAccount Manager at Blend
It was a pleasure collaborating with Inner Reality on a significant project of ours, which was delivered successfully and met all intended objectives. I would like to extend my sincere appreciation to Pete for his professionalism & adaptability in accommodating the dynamic nature of our industry. The successful launch of our AR Book would not have been possible without the expertise and dedication of the Inner Reality team.

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