Augmented reality event engagement: Infobip Shift conference

Infobip’s Shift Conference is one of Europe’s largest developer events, designed to immerse attendees in interactive experiences. But Infobip wanted to go further. The task was clear: create an activation that would spotlight their WhatsApp chatbot technology while delivering augmented reality event engagement that surprised, delighted, and connected with thousands of attendees.

Mobile screen showing the Infobip Shift Duck AR Hunt welcome screen, introducing an augmented reality event engagement experience.
Mobile screen showing geo-location AR map with a virtual duck marker at Infobip Shift conference.
Conference attendees using mobile devices to view a 3D AR duck through their phones.
Mobile screen showing collected AR duck tokens displayed inside a digital wallet.
Mobile screen showing prize unlock message after completing the AR duck hunt.

The Approach

We, together with Codified, built the Shift Quest AR Hunt, a gamified, mobile-first experience powered by WhatsApp. Attendees were auto-registered through a frictionless chatbot flow, unlocking access to a geo-fenced AR hunt exclusive to the event.

Key elements included:

  • AR gamification campaign where attendees collected three virtual ducks to complete their flock

  • Geo-location AR marketing ensuring the hunt was limited to the venue

  • Interactive AR brand activation with instant prize opportunities

  • Digital wallet integration to track tokens in real-time

  • Seamless chatbot-to-AR transition, showcasing new customer interaction possibilities

This web-based AR platform required no app downloads, keeping entry simple, fast, and barrier-free.

3D digital duck with vibrant green and orange gradient promoting the AR Hunt at Infobip Shift.
Promotional graphic for the Duck AR Hunt at the Infobip Shift Conference, featuring a 3D duck and the tagline “Let’s catch some ducks!”

The Results?

The AR Hunt generated exceptional engagement. Participation soared thanks to gamification, with attendees spending longer in the experience and returning multiple times to complete their flock. Infobip successfully showcased their WhatsApp chatbot as a powerful tool for immersive AR experiences and contextual engagement.

 

Kristijan Opačak
Kristijan Opačak AI Digital Customer Success Associate
Partnering with Inner Reality for the Shift Conference campaign was a fantastic experience. Their AR-powered platform brought a fresh, interactive element to the conference that truly resonated with attendees. The ability to create personalised, gamified experiences—accessible without needing to download an app but rather through WhatsApp—was key. The interactive campaign, combined with the digital rewards, created an excellent incentive for attendees to not only visit our booth but also interact with our partners in a meaningful way. The seamless registration process and data collection allowed us to capture valuable attendee information while offering an enjoyable experience for them. What stood out the most was the flexibility of Inner Reality's platform. Their technology integrated perfectly with our overall strategy, and the ease of customisation allowed us to align the experience with Infobip’s branding and messaging. The team was professional, responsive, and always ready to go the extra mile to ensure our campaign's success. Their tech made a notable impact on how we engaged with our audience during the event, and we look forward to future collaborations.

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