These AR campaigns show how brands can use augmented reality marketing to transform customer engagement. By blending digital and physical experiences, AR creates immersive interactions that inform, entertain, and inspire. In this article, we will explore four great examples of interactive AR brand activations and explain what marketers can learn from them.
1. Dove
Dove turned product packaging into a web-based AR experience, allowing customers to scan a label and unlock instant tips, ingredient details, and product benefits. This campaign is a clear example of how augmented reality for marketing can elevate everyday packaging into an interactive brand story that educates and builds trust.
2. M&M’s
M&M’s launched one of the most playful AR gamification campaigns. By turning snacking into an interactive AR game with instant prizes, M&M’s proved how immersive AR experiences can spark joy, drive participation, and create lasting brand affinity. This shows why the best AR ad campaigns often blend entertainment with rewards.
3. Toyota
Toyota reimagined the car-buying journey with a no app required augmented reality solution. Shoppers could explore a 3D model of the Corolla directly from their phones, zoom in on details, and interact with features. Consequently, this virtual showroom simplified a traditionally complex buying process. Moreover, it showed how mixed reality marketing campaigns can make high-consideration purchases more engaging and less intimidating.
4. Burger King X Pepsi
Burger King and Pepsi teamed up to create a geo-location AR marketing campaign that turned city streets into a digital playground. Customers scanned, collected, and unlocked prizes at real-world locations. As a result, the campaign boosted foot traffic and drove higher engagement. In addition, it provided valuable opportunities for first-party data collection, proving how interactive AR brand activations can serve both customers and businesses
What We Can Learn
These AR campaigns demonstrate the various capabilities of AR for brands. When used strategically, it becomes a tool for storytelling, education, and customer loyalty. Whether through interactive packaging, AR gamification campaigns, virtual showrooms, or geo-location AR marketing, brands can create immersive AR experiences that capture attention and deliver results.
At Inner Reality, we design interactive AR brand activations that use geolocation, reward-driven gameplay, and first-party data collection to help brands understand and grow their audiences. Our campaigns are built to capture consumer attention, increase dwell time, drive meaningful engagement, and build lasting loyalty. From AR loyalty program solutions to mixed reality marketing campaigns, we deliver experiences that prove virtually, anything is possible. Explore our solutions.