Sunbet

Game On: Sunbet’s AR-Powered Betting Adventure

Sunbet.co.za wanted to break through the noise of a highly competitive betting market with a campaign that would do more than just advertise—it had to engage, excite, and gather valuable user data.

They needed a digital-first experience that could grow their audience, connect to real events, and stand out in a sea of sameness.

We created the Sunbet Virtual Hunt—a gamified, geo-targeted AR experience rolled out over three major weekends tied to Sunbet-sponsored events.

Players used their phones to hunt for virtual tokens at real-world venues, spinning a virtual slot machine for prizes like free bets and even a BMW.

All engagement happened through our seamless digital wallet system, blending AR, gamification, and betting in one immersive journey.

 10% of all aware users travelled to Sunbet Time Square Casino to take part

Thousands played, spun, and won across three high-profile weekends

Reinforced Sunbet’s innovative edge, expanded its user base, and unlocked valuable 1st-party data

"Working with Inner Reality on our recent consumer promotions has brought an exciting new angle to our campaigns. Their innovative platform meant we could offer immersive experiences that captured the attention of our audience and kept them engaged from start to finish. We have been fortunate enough to work with a team that has proven themselves dedicated and adaptable to anything we could throw at them. Whether it was adjusting to timeframes, updating the user flow or just being available for a conversation, the Inner Reality team was there to assist. The Inner Reality team really know how to get the best out of their platform, from smooth registration to prize redemption—the entire user journey was carefully crafted to maximize engagement and collect valuable data. We couldn’t have asked for a better tech partner, and we look forward to working with them again in the future."
Zach Israel
Marketing Sponsorship and Special Projects Manager

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