Sunbet

Game On: Sunbet’s AR-Powered Betting Adventure
Sunbet.co.za wanted to break through the noise of a highly competitive betting market with a campaign that would do more than just advertise—it had to engage, excite, and gather valuable user data.
They needed a digital-first experience that could grow their audience, connect to real events, and stand out in a sea of sameness.
We created the Sunbet Virtual Hunt—a gamified, geo-targeted AR experience rolled out over three major weekends tied to Sunbet-sponsored events.
Players used their phones to hunt for virtual tokens at real-world venues, spinning a virtual slot machine for prizes like free bets and even a BMW.
All engagement happened through our seamless digital wallet system, blending AR, gamification, and betting in one immersive journey.

10% of all aware users travelled to Sunbet Time Square Casino to take part

Thousands played, spun, and won across three high-profile weekends

Reinforced Sunbet’s innovative edge, expanded its user base, and unlocked valuable 1st-party data
