Sappi Verve
Revolutionizing employee training with AR and gamification
Sappi needed to reinvigorate employee training around its rebranded product lineup. Traditional methods—long slides and passive learning—were falling flat.
The challenge?
Make training engaging and memorable
Encourage real connection with the Verve rebrand
- Drive repeat participation and retention across a global workforce
We created a six-week gamified learning journey built on AR and mobile-first design. Key elements included:
Short-form videos for easy knowledge bites
AR quizzes tied to Virtual Asset Tokens (VATs)
Daily touchpoints to drive consistent learning
Real-world rewards that turned knowledge into prizes
Progress tracking through a digital wallet
This transformed passive training into an interactive game employees wanted to return to.
7,554 virtual tokens collected
2.5x engagement KPI achieved (245% above target)
Sustained participation over all 6 weeks
What they had to say:
“Working with Inner Reality on the Sappi Verve training experience was a refreshing and rewarding process. The team brought creative, tech-driven thinking that transformed what could have been a traditional training exercise into something genuinely fun and engaging. The use of AR and gamification helped us capture our team’s attention and drive strong, sustained participation over six weeks.
From the easy registration process to the interactive quizzes and real-world rewards, the campaign was designed to both educate and excite—and it delivered on both fronts.
What stood out most was the IRL team’s collaborative spirit, attention to detail, and problem-solving. Their approach made a real difference in bringing our brand to life internally. We’re thrilled with the results and look forward to future collaborations!”
“Partnering with Inner Reality on the Sappi Verve campaign was a seamless and creatively energizing experience. They brought innovative ideas to the table—particularly with AR and gamification—that elevated the campaign beyond traditional training formats.
The result was a truly engaging, high-impact internal experience that resonated with Sappi’s team and aligned beautifully with the refreshed brand direction. Throughout the process, the IRL team was responsive, proactive, and solution-oriented. Their ability to collaborate effectively across agency and client made a real difference in the project’s success. Looking forward to working with them again soon!”
“Working with Inner Reality on the Sappi Verve campaign was a standout experience. Their creative approach brought a fresh and engaging edge to the internal product education process, transforming what’s often a routine task into something genuinely exciting.
The use of AR, gamified learning, and real-world rewards helped boost engagement in a meaningful way. The IRL team worked closely with us throughout, always open to feedback and quick to find smart solutions when needed. It was a true team effort, and their professionalism and collaborative energy made a big impact. I’d be happy to work with them again on future campaigns!”
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