KFC Fryhard Fans 3.0
Cricket Meets Clicks: Real-Time Rewards with KFC
KFC returned to us with a bold brief: deliver an activation that could engage fans live at the Proteas vs India cricket series, keep younger audiences hooked, and continue the momentum from campaigns 1 & 2—while gathering more first-party data.
We levelled up the Fry Hard AR game experience with two powerful innovations:
A Spin-to-Win dial that gave users a shot at instant meal deals.
A gold bucket mode, powered by second-screen logic—when a six was hit or a player was caught out live, the virtual KFC bucket turned gold in real time, unlocking premium prizes.
The hybrid experience ran in-stadium and at home, with geo-triggered VAT drops for live audiences and digital access for remote fans. With no app required, users spun, played and shared from anywhere.
85–90% engagement rate
Avg. dwell time: 15–20 minutes
Large first-party data capture
Real-time cricket integration brought fans deeper into the game
Spin. Score. Snack!
Explore Fryhard versions 1 and 2
