Partnering with Inner Reality for the Shift Conference campaign was a fantastic experience. Their AR-powered platform brought a fresh, interactive element to the conference that truly resonated with attendees. The ability to create personalised, gamified experiences—accessible without needing to download an app but rather through WhatsApp—was key. The interactive campaign, combined with the digital rewards, created an excellent incentive for attendees to not only visit our booth but also interact with our partners in a meaningful way. The seamless registration process and data collection allowed us to capture valuable attendee information while offering an enjoyable experience for them. What stood out the most was the flexibility of Inner Reality’s platform. Their technology integrated perfectly with our overall strategy, and the ease of customisation allowed us to align the experience with Infobip’s branding and messaging. The team was professional, responsive, and always ready to go the extra mile to ensure our campaign’s success. Their tech made a notable impact on how we engaged with our audience during the event, and we look forward to future collaborations.