Imperial Tobacco JPS
JPS Quest: Gamifying the Conference Floor
At a high-energy, four-hour conference in Hamburg, Imperial Tobacco (JPS) needed to quickly engage 600–800 attendees and drive meaningful brand interaction—without relying on lengthy messaging or traditional booth tactics. With two prize phases (merch giveaways and a big-ticket prize draw), they needed a solution that was immediate, interactive, and easy to access.
We built a mobile-first digital quest powered by AR and geolocation. Guests registered via a slick onboarding flow and collected Virtual Augmented Tokens (VATs) by engaging with the brand in real time. Phase 1 focused on fast-moving merch rewards, while Phase 2 offered an exclusive prize draw experience during the evening celebration. Everything—from token collection to prize claiming—was handled seamlessly through the Inner Reality platform.
300+ registrations (75% of all attendees engaged)
77% web-to-registration conversion
253 tokens collected, 230 prizes won
83 redemptions
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