Google Cloud
Reinventing Print with Google Cloud
To celebrate the launch of its new infrastructure in South Africa, Google Cloud wanted a standout way to communicate its message—one that would go beyond traditional formats and reflect the brand’s position at the forefront of innovation.
The task: reimagine a printed asset to deliver a tech-forward, emotionally engaging experience that would wow both internal and external stakeholders.
We designed an elegant, minimalist printed booklet embedded with WebAR triggers—no downloads needed. With just a scan, users were transported into a layered AR experience that merged physical storytelling with immersive digital content.
Longer interaction times per asset
Stronger perception of Google Cloud as an innovation leader
Highly shareable moments for both internal teams and public audiences
Transformed a static booklet into a smart, measurable, emotionally resonant tool.
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